This weekend, Sony and Columbia Pictures released another international trailer for the anticipated remake of our favorite web-slinger, The Amazing Spider-Man. Directed by Marc Webb (500 Days of Summer), The Amazing Spider-Man, with Social Network’s Andrew Garfield as Peter Parker, will strive to breathe new air into the collapsing lungs of the original Spider-Man franchise that started it all.
The Japanese subtitled trailer gives audiences another look into the dark personal story of Peter Parker and sheds light on his desire to know more about his secretive past. In the new trailer, Sony peppers in several new shots and action sequences in effort to win over naysayers and fans of the original franchise. If you’ve noticed, the promotion team has calmed down on marketing Parker as a young and hip, emo skateboarder and has changed gears a bit, turning the focus onto Parker’s personal life. It’s a smart move.
‘The Amazing Spider-Man’ Japanese Trailer
Out of the three superhero films being released this summer, The Avengers and The Dark Knight Rises are clearly overshadowing The Amazing Spider-Man. And judging from previous superhero films, this smells like a formula setting up The Amazing-Spiderman as the dark horse of the summer. If the film has the same luck as X-men: First Class, — also a reboot of sorts and criticized by many before it was even released — then Sony and all involved may be laughing on their way to the bank. In reality it all depends on where the film sits in relation to other summer flicks, which could drain money from the film.
In addition to the new trailer, the promotion team also released the final two posters, which some are complaining about and some are praising, but what’s new? You can’t please everyone. Check out the posters below.
Directed by Marc Webb, The Amazing Spider-Man swings into theaters July 3, 2012.